How to avoid being so bad at cold calling that you end up bankrupting the company

How to avoid being so bad at cold calling that you end up bankrupting the company

For many sales people, cold calling is an essential part of the job. It’s the mystical artform that turns a complete stranger at the other end of a telephone line into a customer. If it’s done well, it can prove invaluable for a company’s bottom line by generating new business it benefits from for a…

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JC Penney abandons holding regular sales and in turn alienates its customers

JC Penney abandons holding regular sales and in turn alienates its customers

  Former Apple executive Ron Johnson became CEO of US department store JC Penney back in 2011.  The company’s demise since then has been characterised by ongoing sluggish sales growth and store closings that have made the company a shadow of its once great self.   JC Penney’s demise began when they changed the company’s…

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Which office department should you really be working in?

Which office department should you really be working in?

  Modern office life is generally underpinned by gross inefficiency and ineptitude. In his book The Peter Principle, Lawrence Peter investigates the idea that most organisations are staffed by people that are fundamentally ill-equipped to do the job they are paid for. We therefore spend the majority of our conscious lives working in roles that…

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