JC Penney abandons holding regular sales and in turn alienates its customers

JC Penney abandons holding regular sales and in turn alienates its customers

  Former Apple executive Ron Johnson became CEO of US department store JC Penney back in 2011.  The company’s demise since then has been characterised by ongoing sluggish sales growth and store closings that have made the company a shadow of its once great self.   JC Penney’s demise began when they changed the company’s…

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Ikea pledges to keep a lid on prices if customers supply their own furniture

Ikea pledges to keep a lid on prices if customers supply their own furniture

  Ikea has pledged to keep its prices low in light of an increase in the cost of imported goods – as long as customers agree to supply their own furniture going forward.   The Swedish retailer, famous for making averagely priced homes appear somewhere approaching respectable on the inside despite having a pebble dash…

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