Coca-Cola changes its flavour and introduces New Coke in 1985

Coca-Cola changes its flavour and introduces New Coke in 1985

  Back in April 1985, Coca-Cola reformulated the taste of their iconic drink in an attempt to boost its then dwindling market share as customers flocked to buy the range of new diet soft drinks that had recently hit the market. Coca-Cola’s arch enemy Pepsi was also in ascendance as customers seemed to prefer the…

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