IKEA launches a pre-destroyed furniture line for cats and dogs

IKEA launches a pre-destroyed furniture line for cats and dogs

  IKEA has just launched a new collection of pre-destroyed furniture designed exclusively for pets.   The Lurvig furniture range, which means “hairy” in Swedish, made its pilot launch in five countries at the start of October and was inspired by the IKEA Head Product Designer’s badly behaved pet collie ‘Hjalmar.’ IKEA Head Product Designer…

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Ikea tries to self-assemble its new Chief Executive

Ikea tries to self-assemble its new Chief Executive

  Ikea has tried to self-assemble its new Chief Executive rather than bring someone in from outside the company.   Despite being given assurances that the instructions would be easy to follow, the new Chief Executive has thus far proven a less-than-flattering advert for the furniture store’s flatpack self-assembly USP. IKEA’s Head of Flatpack Assembly…

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Ikea pledges to keep a lid on prices if customers supply their own furniture

Ikea pledges to keep a lid on prices if customers supply their own furniture

  Ikea has pledged to keep its prices low in light of an increase in the cost of imported goods – as long as customers agree to supply their own furniture going forward.   The Swedish retailer, famous for making averagely priced homes appear somewhere approaching respectable on the inside despite having a pebble dash…

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