Hoover loses £50 million after its free flights promotion fiasco

Hoover loses £50 million after its free flights promotion fiasco

Back in August 1992, household electrical appliance manufacturer Hoover launched a marketing promotion in a bid to move surplus vacuum cleaner and washing machine stock from its warehouse in the pre-christmas period.   The promotion promised free airline tickets to any customer that spent £100 or more on the company’s products and the offer initially…

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