20th Century Fox gives away merchandising rights for Star Wars to George Lucas

20th Century Fox gives away merchandising rights for Star Wars to George Lucas

It’s fair to say that George Lucas changed the world, or certainly changed the film industry when he created the Star Wars entertainment franchise.   Back in 1977, the key players in Hollywood expected Star Wars to be a flop in terms of box office takings, but as we all know, it went on to…

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