Ford Edsel – the most catastrophic failure in automotive history

Ford Edsel – the most catastrophic failure in automotive history

  The Ford Edsel is widely known to be the biggest failure in the history of the car industry.   After initially forecasting trade figures of over 200,000 units per year, everything soon went catastrophically wrong for the previously untouchable car manufacturer. The Edsel arrived back in 1957 after arguably the most elaborate pre-release marketing…

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