JC Penney abandons holding regular sales and in turn alienates its customers

JC Penney abandons holding regular sales and in turn alienates its customers

  Former Apple executive Ron Johnson became CEO of US department store JC Penney back in 2011.  The company’s demise since then has been characterised by ongoing sluggish sales growth and store closings that have made the company a shadow of its once great self.   JC Penney’s demise began when they changed the company’s…

Business Blunders , , ,