Daimler Chrysler merger fails due to cultural differences

Daimler Chrysler merger fails due to cultural differences

  Back in May 1998, the top brass at car giants Daimler-Benz and Chrysler announced the biggest cross-border merger in industrial history. The rationale at the time was quite clear. Chrysler languishing in third place in the Detroit Big Three, was struggling to maintain its productivity and world standing.  The more prestigious Daimler Benz on…

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