How to avoid being so bad at cold calling that you end up bankrupting the company

How to avoid being so bad at cold calling that you end up bankrupting the company

For many sales people, cold calling is an essential part of the job. It’s the mystical artform that turns a complete stranger at the other end of a telephone line into a customer. If it’s done well, it can prove invaluable for a company’s bottom line by generating new business it benefits from for a…

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