BMW pledges to build at least one of its electric Mini models in the UK after Brexit

BMW pledges to build at least one of its electric Mini models in the UK after Brexit

  BMW has committed to building a fully electric version of the Mini in the UK regardless of the outcome of Brexit trade negotiations.   The company says that it has “neither sought nor received” any reassurances from the UK Government on post-Brexit trading arrangements, so as a result will focus its efforts on constructing…

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Audi says women are not like used cars because they don’t get any cheaper with age

Audi says women are not like used cars because they don’t get any cheaper with age

  Audi has stated unequivocally that it does not think women are like used cars because it says they don’t get any cheaper with age.   The auto manufacturer has been criticised for an advert in China that compares buying a car to finding a wife and shows a woman having her nose, ears and…

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Ford Edsel – the most catastrophic failure in automotive history

Ford Edsel – the most catastrophic failure in automotive history

  The Ford Edsel is widely known to be the biggest failure in the history of the car industry.   After initially forecasting trade figures of over 200,000 units per year, everything soon went catastrophically wrong for the previously untouchable car manufacturer. The Edsel arrived back in 1957 after arguably the most elaborate pre-release marketing…

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