Daimler Chrysler merger fails due to cultural differences

Daimler Chrysler merger fails due to cultural differences

  Back in May 1998, the top brass at car giants Daimler-Benz and Chrysler announced the biggest cross-border merger in industrial history. The rationale at the time was quite clear. Chrysler languishing in third place in the Detroit Big Three, was struggling to maintain its productivity and world standing.  The more prestigious Daimler Benz on…

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Ford Edsel – the most catastrophic failure in automotive history

Ford Edsel – the most catastrophic failure in automotive history

  The Ford Edsel is widely known to be the biggest failure in the history of the car industry.   After initially forecasting trade figures of over 200,000 units per year, everything soon went catastrophically wrong for the previously untouchable car manufacturer. The Edsel arrived back in 1957 after arguably the most elaborate pre-release marketing…

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